Apple’s Playbook (AAPL)

In my reporting on Apple (Nasdaq: AAPL) over the years, I believe I’ve been an early voice exposing catalysts or the absence of catalysts behind the stock’s movement, or rather lack of upside movement. It has sometimes taken awhile for the company to find the route I have laid out for it in my articles. Eventually, though it seems the message gets through, judging by the actions that eventually follow through. Or, more likely, at the insistence of activist investors, Apple is finally actively seeking to correct its valuation issue. The stock has been deeply discounted to the value of peers like Google (Nasdaq: GOOGL, Nasdaq: GOOG), Microsoft (Nasdaq: MSFT) and others for too long now. Whatever the case, Apple is clearly and finally seeking to add value by means other than operational. However, what comes next is likely going to be an operational catalyst. If it’s not, then another of my articles may prove prescient, and it’s one that would definitely drive change at Apple. The good news is that I don’t see that happening, and I do see Apple finally rising to new heights. For all the sexy details on how this will be, see Apple’s Playbook Revealed. to new heights. For all the sexy details on how this will be, see Apple’s Playbook Revealed.