Murdoch Trumping Hearst
Somewhere in his California castle Rupert Murdoch is exclaiming, "I'm king of the world!" When the story of Microsoft's (Nasdaq: MSFT) tender offer for Yahoo! first broke, we curiously pondered whether Murdoch would have interest. Like most, however, we expected Murdoch's News Corp. (NYSE: NWS) had its hands full digesting Dow Jones & Company.
Murdoch himself quelled early speculation when he announced News Corp. would not pursue the online behemoth. The Greek posited that Yahoo! represents beachfront real estate in Internet paradise, and we could not imagine a world without a bidding war for Jerry Yang's ingenious creation. Pundits declared the Microsoft offer a "no brainer" because of its Murdochian price premium. Well, little did most pundits know, but Greek proposed candidate number one, Google (Nasdaq: GOOG), immediately responded and sought to find a regulatory loophole to keep its rivals from teaming up. Today, candidate #2, News Corp. (NYSE: NWS) has shown up at the door with a creative offer to take a stake in Yahoo!. NWS expects it could realize synergies in combining its properties including MySpace and others with Yahoo!. That only leaves our third candidate, General Electric (NYSE: GE), to trump all with a blowout bid to take the whole of Yahoo! in one fell swoop. At that point, we'll see how serious Microsoft really is.
Of course there remain a slew of mouths watering over the prized, coveted Internet asset that is Yahoo!. Don't believe the player haters and naysayers who tell you Yahoo! is a flailing firm. These are the guys valuing the company based on '08 earnings expectations. These are the blind, and if you follow them, your path is one of the short-sighted. News Corp.'s private equity partner, however, is the seer. We expect this unmentioned, and perhaps yet undetermined, firm gets it (it being the Internet). Now, of course everything has a value, even the mysterious, seemingly infinite treasure trove of the virtual world. But, The Greek expects '08 earnings fall far short of estimating future earnings potential at Yahoo!.
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